Archive for September, 2010

The Cons of Online Subprime Auto Finance

Thursday, September 30th, 2010

Almost every individual says that internet is the best place to look when you are browsing for anything. The belief also holds true in case an individual is looking for subprime auto finance. There are a lot more lending options available online which make it easier for almost every applicant to get approved. However, there are some risks of going online which you should be aware of. Read More…

Internet Automotive Leads Help All Dealers

Wednesday, September 29th, 2010

Whether you are a new car dealer, own a used car dealership or are just running a pay here get here car lot, automotive leads are important so that your business could run smoothly. Every company earns profits when it knows how to reach out to its customers. There was a time when people used to look for car offers in newspapers and television advertisements. But, that spot has been taken over by internet. Nowadays, almost all consumers use online search engines to get information regarding every car offer that they could find. Similarly, dealers can use online lead generation companies and portals to get information regarding their prospective consumers. Read More…

Use Live Chat to Get Car Sales Leads

Tuesday, September 28th, 2010

A lot of marketing firms and trade advisors state that every dealership should have his/her personal website as it becomes easier for the consumer to look for the dealership and the products. In fact, this even reduces the investment cost of purchasing car sales leads as the dealer can just buy direct mail leads and then use them to bring the consumer to the website. After that, the website would take care of half the conversion. However, there are some problems in maintaining a website such as not being able to contact the consumers 24/7 and not being able to clear their queries whenever they ask. Read More…

Why Prefer Internet Auto Leads?

Monday, September 27th, 2010

A few years back, auto dealers just relied on newspaper, television and radio advertisements to procure more leads. However, times have changed and spending money on these traditional methods can result in loss of investment. The main reason behind this change is the rise in the use of internet to obtain information. The consumers now don’t look for auto offers in newspaper classifieds and advertisements. Instead, they browse through the search engines to check what the latest market trends are. Therefore, dealers should also change their marketing techniques and focus on internet auto leads. Read More…

Enhanced Marketing or Buying Car Leads

Sunday, September 26th, 2010

Many old school dealerships swear by the system of door to door marketing, advertisements or passive sales (waiting for the consumer to walk in through the door). As these dealers have always believed in these marketing methods, they don’t mind the low conversion rate. However, the advancement of internet has made it possible to get a higher sales conversion rate without spending that much money on procurement of leads. Now, many lead sellers and companies have cropped up which procure information regarding people who wish to purchase cars. This information (car leads) is then sold to dealerships and other automobile institutions. Read More…

Features Of a Quality Auto Loan Leads Supplier

Saturday, September 25th, 2010

Increase in supplier competition is always good for the consumer as he/she gets to enjoy the product at competitive rates. However, this makes the job of choosing a quality supplier that much difficult. The following lines mention some things which can be checked by lending institutions to ensure that a quality auto loan leads supplier is chosen: Read More…

Use Articles To Get More Auto Finance Leads

Friday, September 24th, 2010

Online studies have shown that almost 80 percent of internet users employ it to gain information about different products and items (most of the rest 20 percent use it for social networking). The point here is that consumers always look favorably upon brands and websites which are there to provide them more information regarding different items. Even in the case of auto finance procedures, most of the loan borrowers go online to check about different things that they should and should not do in order to get the finances easily. Lenders can use this knowledge to procure more auto finance leads for their institutions. Read More…

Start Your Own Website to Get Good Automotive Leads

Thursday, September 23rd, 2010

Marketing is important for any business – whether it is advertising in mass media or contacting people and telling them about your products. Even for the auto industry, all the marketing is done to ensure that more fresh and genuine automotive leads are generated. However, it can be difficult to generate positive leads by just using the aforementioned marketing techniques. Internet is the main tool that every consumer uses and for the business to flourish, it is very important that a dealer is using it too. There are several ways in which automotive leads could be generated online but indirect generation can be done by a dealership’s website. Read More…

Choosing Between Buying Or Generating Auto Loan Leads

Wednesday, September 22nd, 2010

There is a lot of debate on whether lenders should buy the auto loan leads or whether they should generate their own. Many trade consultants and loan advisors state that generating is better while many say buying is more profitable. The following lines provide information on what are the differences between both processes. This can help the lenders in deciding what they wish to do with their money. Read More…

Qualities of Professional Auto Loan Leads Provider

Tuesday, September 21st, 2010

The increasing number of lead providers on the net has brought advantages as well as disadvantages. The advantage is that the lender can get fresh leads at a more competitive rate but the drawback is that it would be difficult to judge which portal or agency provides leads which are fresh, genuine and convertible. The first thing to do in these circumstances is to browse a lot. The below mentioned qualities can be checked to assist the browsing of a professional auto loan leads provider: Read More…