Archive for the ‘Car Leads’ Category

Car Leads – The Best Way Of Getting Customers

Sunday, December 5th, 2010

There are plenty of ways in which businesses can get clients and one such method is through buying leads. If you operate a car business, then you can increase your business profits by buying high quality leads from reputable lead generating companies. The importance of buying car leads is that it helps you save time and help you reach out to potential clients. Other than buying leads another way of increasing your sales is by incorporating other marketing methods such as the use of emails. Combining this with leads will increase your chances of making more sales, which in turn will produce more business revenue. Read More…

Prefer Fresh Car Leads over Old Ones

Wednesday, November 3rd, 2010

A few years back car leads usually contained address and phone information regarding consumers who were interested in buying a car or any automobile related product. However, with the passage of time, the options have varied and the information availed has also enhanced. The car leads available now can be chosen depending on the rate that the dealer agrees to pay. Most of the low priced car leads just include information regarding the consumer’s email address or phone number. This way, the dealer can send an email blast or hire a call center service to ensure that the calls and emails are sent on a regular basis. Read More…

Exclusive or Direct Mail Car Leads

Saturday, October 30th, 2010

The introduction of internet in the automobile industry has changed the way in which consumers used to purchase their automobile, car accessories and other auto related products. Even the auto industry has started using internet to procure fresh car leads. This has become possible with the help of lead generating portals and companies. Earlier, these companies used to provide dealers with visiting cards, now they’re providing email addresses and other information. In fact, the quality and amount of this information determines the price of these car leads. Read More…

Enhancing the Sales Conversion from Car Leads

Saturday, October 9th, 2010

In any business, it is seen that the toughest job is to acquire sales leads. It is tough because the sales staff has to look for possible consumers from the whole population. Once they know who the consumers are, it would be easier to make the conversion at one point or the other. For the auto industry, the introduction of internet has revolutionized and simplified the process of procuring car leads. Now, car dealers can buy car leads from internet listing agencies and portals and then use them to enhance their sales. However, this fact cannot be denied that car leads come in varied forms and the dealer (and his/her staff) should ensure that the car leads are good enough to provide easy conversion. Read More…

Enhanced Marketing or Buying Car Leads

Sunday, September 26th, 2010

Many old school dealerships swear by the system of door to door marketing, advertisements or passive sales (waiting for the consumer to walk in through the door). As these dealers have always believed in these marketing methods, they don’t mind the low conversion rate. However, the advancement of internet has made it possible to get a higher sales conversion rate without spending that much money on procurement of leads. Now, many lead sellers and companies have cropped up which procure information regarding people who wish to purchase cars. This information (car leads) is then sold to dealerships and other automobile institutions. Read More…

Direct Mail Car Leads

Monday, September 20th, 2010

Although the sales staff which specializes in converting car leads is skilled enough in procuring them too, it is generally seen that a lot of time and energy (and of course, money) is wasted on procuring of leads than converting them. In these circumstances, it is best to go for online lead generating portals which provide fresh car leads at a nominal price. This is a much more beneficial method as the staff has to solely work on converting these leads. There are different types of car leads which the dealerships can acquire for conversion. The first and the cheapest form of car leads are direct mail. Read More…

Different Filters For Car Leads

Wednesday, September 15th, 2010

Earlier dealerships used to rely on advertisements and direct marketing for obtaining car leads. The rise in internet facilities have made it possible to go beyond the conventional methods and get more success than it was possible a few years back. The early internet car leads used to come in form of lists containing all the possible information regarding the consumer. However, these leads were costly as the large amount of information made it much easier for the dealer to land successful conversions. Therefore, cheaper leads were introduced which contained less information about consumers. These are usually direct mail leads which just contain the email address of the consumer. Read More…

Benefits of Procuring Car Sales Leads on a Website

Saturday, September 11th, 2010

More and more trade analysts are saying that every business should have its personal website. This fact is stressed a lot for car dealerships. When it comes to cars, the consumer wishes to see every angle of the car, wishes to know its details and all the offers that the dealership is ready to provide. This much information can only be provided on the dealership’s personal website and all other marketing techniques, namely television, radio and newspapers don’t come anywhere close. There are several added benefits of maintaining an online presence which every dealer should know: Read More…

Cons of Going for Old Car Leads

Thursday, September 9th, 2010

Many dealerships consider that it is much more profitable to buy old car leads from online lead generation companies. The first reason they say is that the leads are cheap. In fact, the price of most of these leads is 60 to 85 percent less than fresh ones. Moreover, dealers state that many old car leads are more willing to negotiate a good deal. However, there are many cons of going for old car leads and some of them are mentioned as follows: Read More…

Choosing Between Exclusive and Direct Mail Car Leads

Wednesday, September 8th, 2010

With the introduction of internet lead purchase, it has become easier for dealers to buy car leads. Purchasing the leads is much less strenuous and time consuming than going for advertisements or door to door marketing. The dealer now just has to prepare a good offer for individuals who are ready for car purchase. There are different forms of car leads which usually vary depending on the information, type of sell and price. Two of the most common car leads include direct mail and exclusive car leads. Read More…