Many old school dealerships swear by the system of door to door marketing, advertisements or passive sales (waiting for the consumer to walk in through the door). As these dealers have always believed in these marketing methods, they don’t mind the low conversion rate. However, the advancement of internet has made it possible to get a higher sales conversion rate without spending that much money on procurement of leads. Now, many lead sellers and companies have cropped up which procure information regarding people who wish to purchase cars. This information (car leads) is then sold to dealerships and other automobile institutions.
However, the debate between self marketing and buying of car leads still rumbles. There are some dealerships which can higher qualified salespersons and procure car leads easily. Seeing their example, there are several other which try this method first before going online for car leads. The first reason behind this is that the sales staff has to be hired for converting leads into sales. The same staff can also work to procure those leads.
Moreover, the increasing cases of internet scams and frauds are also making dealers scared over whether they should go for stuff available online. Plus, there are television and newspaper advertisements which have always been accounted as popular mass media options. But, the fact remains that the price of all these strategies are substantially more costly than buying car leads. As for the online scams, the risks are there even in case of email ids and social networking accounts. All the dealer has to do is do some more background check and be more aware regarding the lead buying process to ensure genuineness and safety.
Tags: car leads