The auto lead industry has seen a lot of revolution since the introduction of internet in the business. Due to this, more and more dealers are using search engines to buy internet auto leads (procured online) from lead generation portals. But, in the last couple of years, the importance of these lead-generation portals is declining. The main reason behind this decline is that most third party leads remain unconverted and dealers wish to find ways in which they can procure fresh leads.
The best way to procure these leads is by creating a website for the dealership. Many internet researches have shown that online users first visit dealer websites to check the different car models and auto deals that the dealer provides. This means that by starting a personal website, the user gets to procure leads which are directly related to the products carried by the dealership. The best way to generate more traffic and internet auto leads is by creating a good website and then optimizing it for search engines.
Another thing which can be done in these circumstances is to buy direct mail leads from lead generation agencies. These leads can then be sent an email blast providing information regarding different car offers and also include the dealer website link. The dealer should ensure that the website has a widget which can record information regarding the visitors. This way, the sales personnel can contact the visitors afterwards to provide information regarding more car offers and then ask them to schedule a visit or a test drive. The consumers will be more willing to visit the dealership to drive the car that they liked on the website.