When the lead generation companies came into the picture of auto loan leads, the lenders had no idea that it would be so easy to procure the leads. The lender just had to buy the list from the portal or company and then use it to approach the people who wish to take an auto loan. However, there was one problem with these generic lists – the lender didn’t knew anything about the consumer and had to employ cold calling/telemarketing to find out consumer preferences and information regarding what sort of loan is best for him/her. However, with the passage of time, the lead generation portals have started using better technology to procure the leads.
Most of the lead producing companies use filters which are customized according to the needs of their clients. These filters select the leads which would be easier to convert by a specific lending institution(s) and then the screened list is sold to them. Most of the lenders don’t know that they can go for pre-screened auto loan leads and reduce the amount of time and energy that they spend on checking whether the leads are convertible or not. Moreover, there are many lending companies which allow their clients to modify the filters according to their personal use. This way, the lender would only pay for those leads which he/she has selected.
Hence, always go for portals which offer prescreened auto loan leads as these reduce the tedious work of cold calling the whole list and also reduce the investment that the lender had to make on checking the genuineness of the list.
Tags: Auto Loan Leads