In recent times, it has become increasingly difficult for dealerships to ensure skilled staff which helps them in acquiring of automotive leads, getting those leads through the dealership door and then make the conversion. Either there are salary restrictions (less skilled staff) or budget restrictions (less staff). Even procuring automotive leads doesn’t ease the pressure from the staff as they still have to ensure that the leads are regularly approached to come to the dealership. One thing which the dealer can do in these circumstances is to contact an automotive call center.
Many lead generating portals also have automotive call centers while there are independent call centers too. The difference being that the in the former the leads are generated and worked on, whereas in the latter the dealer has to supply the leads. The personnel at these centers are skilled in motivating the consumers to make a visit to the dealership. They usually follow a 30 to 90 day pattern in which they call the leads on the first day, the fifth day, tenth day, after two weeks, one month, forty days, two months, seventy days, eighty days and three months. The call stops if the meeting is arranged, purchase is made or the lead wishes to not be disturbed.
This way, the dealership staff doesn’t have to worry about informing the automotive leads regarding the offers. They just have to deal with them when the meetings are arranged and can put all their energy into making a successful conversion. This is one of the best ways to make high conversions with little or less skilled staff on hand.