Whether a dealer opts for door to door marketing, advertises on television or procures the auto leads from internet portals, there is always the concern of what to do with the leads after there has been a sales conversion or there isn’t any chance of a conversion. Some listing companies tried to take advantage of unaware buyers and sold them auto leads which were already dead. However, dealerships used to face a lot more trouble in getting rid of old leads. But, there are several things which could be done from those leads and most of them can help to make more money.
In case of auto leads which have been converted successfully, the dealer could sell those leads to auto insurance companies. It is a common fact that most car buyers don’t buy their insurance along with the car. This way, the dealer can sell all the auto leads to insurance companies and these leads contain information regarding people who are looking to get insurance.
In case of auto leads which aren’t converted, those could be sold to financing institutions and debt consolidation agencies. One of the major reasons why many people don’t buy cars is due to large debts or unavailability of the finances. Therefore, transferring the loans to lenders or debt consolidators can help them to reduce their debt or get the finances which are necessary for car purchase. Moreover, most loan borrowers always remember dealerships from where they got the best offer. Therefore, there are several things which a dealer can do with auto leads once all the possible profit has been made from them and one of those is to provide a new revenue source to other business processes.
Tags: Auto Leads