Although it is hard to see it at this moment of time, the recent economic slump also brought some pros with it. One of the biggest benefits was experienced by special lending institutions as the high number of layoffs, bankruptcies, defaults and pay cuts almost doubled their clientele. Now, it has become easier to get special finance leads but getting in contact with a scamming lead provider can result in huge losses and might not provide any return on the investment. There are some things which you can do or check in the provider to ensure that the investment made on leads is worth it.
The provider should offer graded and/or previously screened leads based on the lending institutions policy and criteria. As the loan offers vary according to the lender and dealership, changing the prescreening process according to the user’s choice is important. If the screening process cannot be customized, then it is usually seen that a number of leads are those which fall outside the offer policy and are unmarketable. Choosing the best provider, those with good customizable screening options, can help in avoiding this situation.
Some of the best special finance leads that the provider can procure for you are those that are in the local area. If there aren’t any dealerships/lending companies outside the area, then marketing for those leads is a waste of time, money and energy. If only those consumers are marketed which are in driving distance to the dealership, then sales can be enhanced in a predictable way. Therefore, getting the special finance leads at a distance of few km from the dealership or according to the zip code is a good option.